EPISODE 52 YOUR CAREER

Your career: 6 ways to screw up your career

Navigating your career path can be extremely hard as there are a lot of traps and obstacles that can cause real problems you won’t see until it is too late. In this episode, we will explore six of the most common career mistakes that I see creatives make too often and explore a few different ways you can be sure you don’t make them in your career.

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EPISODE 51 LEADERSHIP

Leadership: How to work with underperforming people and teams

One of the toughest things you will ever do as a creative leader is to come up with a plan and have the tough conversations with a person or team that is struggling to deliver great work. It is the leadership question I am asked the most so in this episode we will look at the different ways you need to work with an individual person versus an entire team that is struggling and the what your role as a leaders has to be in this process.

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EPISODE 50 YOUR CAREER

‘Building your personal brand’ from Adobe MAX 2017

A replay of my sold out session from Adobe MAX 2017 that asked can you tell people why you are different and better than every other creative out there? This session will highlight the power, importance, and difficulties of creating your own personal brand, see why building your brand is critical for finding the perfect new job, standing out in your current job, or getting respect in the industry.

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EPISODE 49 LEADERSHIP

‘In-house powerhouse’ from Adobe MAX 2017

A replay of my sold out session from Adobe MAX 2017 that looked at how companies want creativity and design like never before, but very few of their internal creative teams have been empowered to take advantage of this demand. In this episode, I share what I have learned leading successful and empowered client-side teams for more than 11 years at Starwood Hotels and Citi.

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EPISODE 48 LEADERSHIP

3 steps to help you coach and grow your team members

Over the course of this show we have talked a lot about how to lead creative teams because there are many unique challenges for this type of leadership. One of the biggest challenges is how to effectively coach and grow the members of your team to make them a more valuable part of the team and meet their career goals. In this episode, we will look at how you can apply that leadership to people on your team and get the results you want from them using a simple three step process you can start using today.

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EPISODE 4CREATIVITY

Understanding and applying empathy in your work

Empathy is a simple phrase that’s increasingly popular thanks to methodologies like Design Thinking, but very few people understand it, how to incorporate it into their work or how to find real empathy with their customers. In this episode, we will look at what empathy entails, the things people mistakenly think is empathy, how to find empathy in your work and find a balance between empathy and subject matter expertise.

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EPISODE 46 LEADERSHIP

Why creatives quit and what you can do about it

They say that people quit bosses, they don’t quit jobs and this is mostly true. But leading and working as a creative comes with its own set of challenges that can drive people to leave your team or for you to find a new job. In this episode, we will look at some of those unique challenges, what you can do about it as a leader or as an employee, and that are 4 questions you need to ask before you change jobs.

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EPISODE 45 LEADERSHIP

Become a better leader with the 10/80/10 rule

Leading a creative teams is hard because you have to balance giving your team enough freedom to come up with their own ideas while still leaving room for your influence and leadership. In this episode, we will look at the 10 / 80 / 10 rules which will give you a 3 part framework to calibrate your leadership against and find the right balance of team freedom and your leadership.

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EPISODE 44 YOUR CAREER

Make your own luck

Too many people think that luck has something to do with success but nothing could be further from the truth. You need to make your work luck and in this episode, we will take a closer look at what people really meany when they say people are ‘lucky’, how preparation defines success more than anything, give an example of that from one of my most famous projects and talk about the habits of “lucky” people.

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EPISODE 4CREATIVITY

Understanding and breaking through creative slumps

Creativity ebbs and flows for everyone. We all know that the times when you are struggling to find ideas and feel like you are in a slump are the most frustrating but what can you do to break out of it? In this episode we will look at the different types of creative slumps, the reasons why they happen and some of the things I have found successful to break them.

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EPISODE 42 APP DESIGN

How to design a great mobile app

Since apps were introduced with the launch of the iPhone app store a decade ago, every business wants to have a great, impactful app but many creatives still make big mistakes in the way they are designing those apps. In this episode, we will go through everything I have learned designing multiple iOS and Android apps which have had 5 star user reviews for years, have named as one of the world’s 100 best apps, and have been included in 9 Apple keynotes, the Human Interface Guidelines and more.

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EPISODE 41 CREATIVITY

Understanding and embracing insecurity

There is a lot of nuance and emotion that goes into creativity and part of your success will be determined by how well you understand and control those emotions. Insecurity can play a huge part in helping or hurting your creative process so its something you need to be able to control. In this episode, we will look at the stages on creative insecurity, how social media can effect it and some technique to help you control it.

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EPISODE 40 CREATIVITY

Who owns creativity: In-house or agency teams?

Over the past 10 years there has been continuous investment the growth of in-house creative teams which has resulted in a changing relationship between companies and their agencies. In this episode, we will look at the pro’s and con’s of in-house and agency creative teams, the different ways they work and where we all need to go from here.

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EPISODE 39 MENTORING

Mentoring: How to find or become a mentor

As your career grows, its natural to want to learn from people who are older, more experience or more successful than you are. As you become more successful, it also becomes natural to want to pay that experience forward to younger creatives. But how to do approach someone who you want to learn from, how do you know what type of mentor you should be and how do both sides do it successfully? In this episode we will look at how to find or become a mentor, start a productive conversation and set both sides of the mentor / mentee relationship up for success.

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EPISODE 38 CREATIVE DIRECTION

Creative Direction: Building stronger relationships with your clients (even the difficult ones)

The relationship between creatives and their clients is one of the most important parts of the creative process because to be able to do great work, your clients need to trust and respect you and your creative process but it doesn’t always happen. In this episode I will talk about how to build a solid foundation with any client, the importance of trust in that relationship, how you can training bad traits out of difficult clients, how you can avoid problems by including clients in the creative process and somme basic tips to building rapport with your clients.

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EPISODE 37 CREATIVITY

How to stop executive interference in your creative process

Creative teams are at their best when they are given a problem to solve instead of a solution to be vetted. One of the biggest places where these problems are generated are from company executives who throw out ideas that are taken as gospel to be blindly followed instead of a challenges that needs to be understood and solved. In this episode, I will walk you through the to most common and problematic places where this happens and how you can overcome it to let your team be creative and become more empowered within your company.

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EPISODE 36 LISTENER QUESTIONS

Listener questions: When do you ask for a raise, making remote teams work and valuing creative talent

This episode answers listener questions about how can creatives can pick the right time to ask for a raise or promotion, what’s the best way to negotiate your raise, how you can get remote teams to work together more seamlessly, and a discussion of how companies should be valuing and hiring creative talent. If you have questions you want answered you can ask them by ‘liking’ The Crazy One podcast on Facebook, finding me on Twitter @sdgates or on LinkedIn and I will answer them on an upcoming show.

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EPISODE 35 – DESIGN THINKING

Part 3: Implementation phase and how build it into your culture

The third in a 3-part series we will look at implementation which is the final phase of Design Thinking where you bring the insights from the inspiration phase and the concepts from the ideation phase to life into prototyping, testing and final delivery. Then we will look at some of the ways you can bring Design Thinking in your culture including how you can bring this thinking to your company, how your team members should act and how you can change your culture.

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EPISODE 34 – DESIGN THINKING

Part 2: Ideation phase 

The second in a 3-part series that’s a crash course in Design Thinking that will teach you all the important parts of this methodology that I learned while becoming an IDEO certified Design Thinking Trainer. In this episode, I will teach you how to take the insights you found through your research in the inspiration phase and start to brainstorm ideas by learning how to craft ‘How might we’ statements and the 7 rules for running a better brainstorm.

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EPISODE 33 – DESIGN THINKING

Part 1: Overview and Inspiration phase

Everyone is talking about Design Thinking but not many people understand or know how to use this methodology. This is the first in a 3 part series thats a crash course in Design Thinking that will teach you all the important parts of this methodology I learned while becoming an IDEO certified Design Thinking Trainer. In this episode, we will give you an overview of all of the parts of Design Thinking and then explore the inspiration phase which consists of research and synthesis.

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EPISODE 32 – DISRUPTION

Create game-changing ideas by seeing opportunities before anyone else

The world is always changing around us and as creatives we need to be able to see these changes before they happen because those changes give us the opportunity to create disruptive ideas. But changes doesn’t always happen to an industry because on a start-up or app. This episode will teach you lessons in non-traditional disruption from tattooing, toys and my work on Apple Watch, as well as how you can learn to overcome cognitive bias to spot these opportunities before everyone else.

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EPISODE 31 – LISTENER QUESTIONS

Setting your salary and showing the value of an in-house team

This episode answers listener questions about how to figure out what the salary if you should ask for on your next job interview and how to show your company the value of an in-house creative team. If you have questions you want answered ‘like’ The Crazy One podcast on Facebook, post them there and I will answer them in an upcoming show.

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EPISODE 30 – CLIENT-SIDE CREATIVITY

How to fix broken client-side creative teams

Companies want creativity and design like never before but very few of their internal creative teams have been empowered or supported to be able to take advantage of this demand. In this episode, I share everything I have learned leading client-side teams for 10+ years at Starwood Hotels and Citi.

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EPISODE 29 – PUBLIC SPEAKING

How to become a great public speaker

Presenting your work to a small group of business people is one thing but speaking in front of a crowd is a whole different challenge. In this episode, I will share everything I’ve learned as I went from being terrified to speak in front of small groups to being able to travel the world speaking in front of crowds of thousands of people.

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EPISODE 28 – CAREER ADVICE

Everything important I’ve learned in my career so far

I’ve had a lot of successes and challenges over the course of my career but all of those challenges taught me some important lessons. In this episode, I share the most important lessons I’ve learned in 6 different areas in the hope that they will be able to help you have a more successful and creative career.

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EPISODE 27 – CREATIVITY

The importance of happiness in creativity

I always ask creatives “Do you know what you need to be happy” and its amazing how few of them can actually answer that question. This episode looks at why happiness is an important part of creativity, understanding how being happy is a part of creating versus the creative process, and how you can understand things that influence your happiness like decision fatigue.

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EPISODE 26  CREATIVITY

Creativity is a blue collar profession

Creatives have opportunities right now that we haven’t seen since the industrial revolution and we’re blowing it. This episode is a continuation of Episode 1 ‘Lightbulbs are bullsh*t’ that goes beyond understanding your creative process to look at how to find better insights that will lead to better ideas.

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EPISODE 25 – DIGITAL DESIGN

What are atomic design systems and why are they the future?

The days of creating pixel perfect designs on small teams are long gone so how do you make sure that can create consistent branded experiences without compromising creativity?  This episode walks you through the basics of building all the pieces of an atomic design language and how to roll it out to your organization.

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EPISODE 24 – PROCESS

Making design work with agile methodologies

If you have ever tried to be creative on a team using an agile methodology then you know how challenging it can be to have ideas in this dynamic and focused environment. This episode walks you through the basic of agile methodologies, a look at the common problem creative have working in this process and tips for how you can marry the needs of a design team with this way of working.

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EPISODE 23 – LEADERSHIP

My talk with Scott Morrison at the 2016 Fifteen Seconds Festival

A replay of my conversation with Scott Morrison, formerly head of marketing at Levi’s, Activision and Diesel, at the Fifteen Seconds Festival in Graz, Austria earlier this year talking about leadership, creativity and how we approach our work and careers.

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EPISODE 22 – BUSINESS

5 Ways to Build Rapport with Your Clients

If you can’t build rapport with your clients and your team then they won’t trust you and your best ideas will never see the light of day. This episode explores 5 simple things you can do to build stronger leadership and partnership with your clients and within your team.

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EPISODE 20 – CREATIVITY

Insights from my dinner with chef Thomas Keller on creativity and culture

I recently had the opportunity to sit down for bucket list dinner with luxury retail developer Ken Himmel and chef Thomas Keller at Per Se in New York City to discuss their insights on creativity, leadership, building culture, hiring and more.

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EPISODE 21 – LEADERSHIP

Success is a choice from Adobe MAX 2016

A replay of my sold out session from Adobe MAX 2016 that looked at how companies are finally starting to see the true value of design which has created great opportunities for creative teams but few understand how to foster the leadership that can deliver greater creativity, innovation and results from the same teams you’re working with today. This episode will walk you through how to foster a culture that creates strong leadership, grow creativity and understand the most common leadership blindspots and what you can do to overcome them.

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EPISODE 18 – BRAINSTORMING

The 7 rules to running a better brainstorming

Every company and every team wants to be more creative and have better ideas. But how do you get better? This episode shows you how to frame the opportunity given to you by your creative strategy using ‘how might we’ statements and the 7 rules to run a better brainstorming session.

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EPISODE 19 – DIGITAL DESIGN

4 trends that will define the future of UI/UX design

Digital technology and form factors are constantly changing so how do you create experiences that stand out from the crowd? This episode looks at four emerging trends you can use to help create better digital experiences for web sites, mobile apps, social media, wearables and emerging technologies.

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EPISODE 16 – CLIENT-SIDE CREATIVITY

The secrets of how to be a successful client-side creative

Working as a creative team member or team leader for an in-house design team can be challenging. This episode looks at some of the insights I’ve learned over my 10+ years building and leading award winning client side creative teams.

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EPISODE 17 – HIRING

What do you need to look for to hire better creatives?

Every team wants to hire the best people but what do you look for? How do you get better at it? What should you avoid? This episode walks you through some of the questions I’ve learned to ask, some of the things I’ve learned to look for and some of the tests I’ve developed to find the best people.

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EPISODE 14 – PRESENTATIONS

Understanding your audience, the aftermath and keeping it sold

Episode 13 covered the things you need to do to create a powerful presentation and this episode will teach you how you can better understand the clients you are presenting to and what needs to happen after your presentation to keep your work sold.

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EPISODE 15 – CREATIVITY

My conversation with Ferran Adria, the world’s greatest chef

Ferran Adria has been called the world’s greatest chef. He is certainly one of the most creative. This episode shares the insights on creativity, inspiration and more I learned from my visit to elBulli Taller and my conversation with Ferran Adria, the world’s greatest living chef.

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EPISODE 12 – PRESENTATIONS

Selling, your presentation style and better storytelling

Great ideas only see the light of day if you can sell them to your clients. This episode will teach your the critical things you need to know to become a great presenter who can sell your work to any client through understanding what you are presenting, your presentations style and the power of storytelling.

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EPISODE 13 – PRESENTATIONS

Building, setting up and giving a great presentation

Episode 12 covered the basics of becoming a great presenter and this episode continues the series by teaching you how to build better presentations with actionable tips, tricks and insights on setting up and giving great presentations.

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EPISODE 10 – CREATIVITY

How to build a creative strategy

If you want to have great ideas then you need to base those ideas in a great strategy. This episode will look at ways to build a better and stronger creative strategy using the power of empathy and 8 question that will give you the answers you need to get started.

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EPISODE 11 – TRENDS

Fashion, technology and shoes that may change everything

Trend spotting can be a powerful tool to help you find breakthrough ideas. This episode looks at the intersection of fashion and technology, and a trend in technology that could disrupt the entire fashion industry.

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EPISODE 8 – YOUR CAREER

The lost art of the job interview

Most of the time you never get any feedback on why your last job interview didn’t go well and you didn’t get the job.This episode will help you learn common mistakes, how to be more prepared, sell your brand and get better results next time.

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EPISODE 9 – DESIGN PORTFOLIOS

The biggest opportunities, secrets and mistakes

This episode will teach you the insights I’ve learned from creating my award winning portfolio site and reviewing thousand of other portfolios to learn the 5 things you should do and the 3 things you should never do in your portfolio.

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EPISODE 6 – YOUR CAREER

The power of personal branding

Can you tell people why you are different and better than every other creative out there? This episode will help you understand the obstacles, power and importance of creating your own personal brand and how to start building it today.

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EPISODE 7 – YOUR CAREER

Bringing your personal brand to life

Episode 6 helped you define your personal brand and this episode will help you start to build your personal brand ecosystem by understanding the secrets to bring it to life in your resume, business cards, social media and more.

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EPISODE 4 – SOCIAL MEDIA

Potatoes and Power of Experiential Currency

Social media has turned everyone into little brands who are concerned about their image, voice and much more. This episode looks at the importance of using unique insights in your work and a look at the underlying currency that really drives social media.

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EPISODE 5 – LISTENER QUESTIONS

Should designers code? Is platformification killing design?

This episode answers listener questions about should designers learn to code, making developers a bigger part of your creative process and talking about if digital platforms are killing design.

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EPISODE 2 – LEADERSHIP

Obstacles and 7 steps to becoming a better leader

Companies are desperate for more creative leadership but few of the know how to coach people on becoming better leaders. This episode looks at the most common leadership obstacles you will have to overcome and the 7 steps to help you become a better leader.

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EPISODE 3 – LEADERSHIP

Culture, beliefs and the power of ‘What inspires you?’

Team cultures are created either by default or by design. This episode will look at how to evaluate your team, the steps to create a strong culture and understand the power of asking ‘What inspires you?’.

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INTRODUCTION

Welcome to the crazy

This episode is an introduction from the host and award-winning Creative Director, Stephen Gates on his background, what inspired him to create this podcast and previews some of the topics that will be covered in the show.

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EPISODE 1 – CREATIVITY

Lightbulbs are bullish*t

Most people believe the myth that ideas are lightbulbs where we get all the answers to the problem all at one. Nothing is further from the truth. This episode looks at insights and tips on how you can be more creative and get a better understanding of your creative process.

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