EPISODE 38 CREATIVE DIRECTION
Creative Direction: Building stronger relationships with your clients (even the difficult ones)
The relationship between creatives and their clients is one of the most important parts of the creative process because to be able to do great work, your clients need to trust and respect you and your creative process but it doesn’t always happen. In this episode I will talk about how to build a solid foundation with any client, the importance of trust in that relationship, how you can training bad traits out of difficult clients, how you can avoid problems by including clients in the creative process and somme basic tips to building rapport with your clients.LISTEN & SHOW NOTES
EPISODE 37 CREATIVITY
How to stop executive interference in your creative process
Creative teams are at their best when they are given a problem to solve instead of a solution to be vetted. One of the biggest places where these problems are generated are from company executives who throw out ideas that are taken as gospel to be blindly followed instead of a challenges that needs to be understood and solved. In this episode, I will walk you through the to most common and problematic places where this happens and how you can overcome it to let your team be creative and become more empowered within your company.
EPISODE 36 LISTENER QUESTIONS
Listener questions: When do you ask for a raise, making remote teams work and valuing creative talent
This episode answers listener questions about how can creatives can pick the right time to ask for a raise or promotion, what’s the best way to negotiate your raise, how you can get remote teams to work together more seamlessly, and a discussion of how companies should be valuing and hiring creative talent. If you have questions you want answered you can ask them by ‘liking’ The Crazy One podcast on Facebook, finding me on Twitter @sdgates or on LinkedIn and I will answer them on an upcoming show.
EPISODE 35 – DESIGN THINKING
Part 3: Implementation phase and how build it into your culture
The third in a 3-part series we will look at implementation which is the final phase of Design Thinking where you bring the insights from the inspiration phase and the concepts from the ideation phase to life into prototyping, testing and final delivery. Then we will look at some of the ways you can bring Design Thinking in your culture including how you can bring this thinking to your company, how your team members should act and how you can change your culture.
EPISODE 34 – DESIGN THINKING
Part 2: Ideation phase
The second in a 3-part series that’s a crash course in Design Thinking that will teach you all the important parts of this methodology that I learned while becoming an IDEO certified Design Thinking Trainer. In this episode, I will teach you how to take the insights you found through your research in the inspiration phase and start to brainstorm ideas by learning how to craft ‘How might we’ statements and the 7 rules for running a better brainstorm.
EPISODE 33 – DESIGN THINKING
Part 1: Overview and Inspiration phase
Everyone is talking about Design Thinking but not many people understand or know how to use this methodology. This is the first in a 3 part series thats a crash course in Design Thinking that will teach you all the important parts of this methodology I learned while becoming an IDEO certified Design Thinking Trainer. In this episode, we will give you an overview of all of the parts of Design Thinking and then explore the inspiration phase which consists of research and synthesis.
EPISODE 32 – DISRUPTION
Create game-changing ideas by seeing opportunities before anyone else
The world is always changing around us and as creatives we need to be able to see these changes before they happen because those changes give us the opportunity to create disruptive ideas. But changes doesn’t always happen to an industry because on a start-up or app. This episode will teach you lessons in non-traditional disruption from tattooing, toys and my work on Apple Watch, as well as how you can learn to overcome cognitive bias to spot these opportunities before everyone else.
EPISODE 31 – LISTENER QUESTIONS
Setting your salary and showing the value of an in-house team
This episode answers listener questions about how to figure out what the salary if you should ask for on your next job interview and how to show your company the value of an in-house creative team. If you have questions you want answered ‘like’ The Crazy One podcast on Facebook, post them there and I will answer them in an upcoming show.
EPISODE 30 – CLIENT-SIDE CREATIVITY
How to fix broken client-side creative teams
Companies want creativity and design like never before but very few of their internal creative teams have been empowered or supported to be able to take advantage of this demand. In this episode, I share everything I have learned leading client-side teams for 10+ years at Starwood Hotels and Citi.
EPISODE 29 – PUBLIC SPEAKING
How to become a great public speaker
Presenting your work to a small group of business people is one thing but speaking in front of a crowd is a whole different challenge. In this episode, I will share everything I’ve learned as I went from being terrified to speak in front of small groups to being able to travel the world speaking in front of crowds of thousands of people.
EPISODE 28 – CAREER ADVICE
Everything important I’ve learned in my career so far
I’ve had a lot of successes and challenges over the course of my career but all of those challenges taught me some important lessons. In this episode, I share the most important lessons I’ve learned in 6 different areas in the hope that they will be able to help you have a more successful and creative career.
EPISODE 27 – CREATIVITY
The importance of happiness in creativity
I always ask creatives “Do you know what you need to be happy” and its amazing how few of them can actually answer that question. This episode looks at why happiness is an important part of creativity, understanding how being happy is a part of creating versus the creative process, and how you can understand things that influence your happiness like decision fatigue.
EPISODE 26 – CREATIVITY
Creativity is a blue collar profession
Creatives have opportunities right now that we haven’t seen since the industrial revolution and we’re blowing it. This episode is a continuation of Episode 1 ‘Lightbulbs are bullsh*t’ that goes beyond understanding your creative process to look at how to find better insights that will lead to better ideas.
EPISODE 25 – DIGITAL DESIGN
What are atomic design systems and why are they the future?
The days of creating pixel perfect designs on small teams are long gone so how do you make sure that can create consistent branded experiences without compromising creativity? This episode walks you through the basics of building all the pieces of an atomic design language and how to roll it out to your organization.
EPISODE 24 – PROCESS
Making design work with agile methodologies
If you have ever tried to be creative on a team using an agile methodology then you know how challenging it can be to have ideas in this dynamic and focused environment. This episode walks you through the basic of agile methodologies, a look at the common problem creative have working in this process and tips for how you can marry the needs of a design team with this way of working.
EPISODE 23 – LEADERSHIP
My talk with Scott Morrison at the 2016 Fifteen Seconds Festival
A replay of my conversation with Scott Morrison, formerly head of marketing at Levi’s, Activision and Diesel, at the Fifteen Seconds Festival in Graz, Austria earlier this year talking about leadership, creativity and how we approach our work and careers.
EPISODE 22 – BUSINESS
5 Ways to Build Rapport with Your Clients
If you can’t build rapport with your clients and your team then they won’t trust you and your best ideas will never see the light of day. This episode explores 5 simple things you can do to build stronger leadership and partnership with your clients and within your team.
EPISODE 20 – CREATIVITY
Insights from my dinner with chef Thomas Keller on creativity and culture
I recently had the opportunity to sit down for bucket list dinner with luxury retail developer Ken Himmel and chef Thomas Keller at Per Se in New York City to discuss their insights on creativity, leadership, building culture, hiring and more.
EPISODE 21 – LEADERSHIP
Success is a choice from Adobe MAX 2016
A replay of my sold out session from Adobe MAX 2016 that looked at how companies are finally starting to see the true value of design which has created great opportunities for creative teams but few understand how to foster the leadership that can deliver greater creativity, innovation and results from the same teams you’re working with today. This episode will walk you through how to foster a culture that creates strong leadership, grow creativity and understand the most common leadership blindspots and what you can do to overcome them.
EPISODE 18 – BRAINSTORMING
The 7 rules to running a better brainstorming
Every company and every team wants to be more creative and have better ideas. But how do you get better? This episode shows you how to frame the opportunity given to you by your creative strategy using ‘how might we’ statements and the 7 rules to run a better brainstorming session.
EPISODE 19 – DIGITAL DESIGN
4 trends that will define the future of UI/UX design
Digital technology and form factors are constantly changing so how do you create experiences that stand out from the crowd? This episode looks at four emerging trends you can use to help create better digital experiences for web sites, mobile apps, social media, wearables and emerging technologies.
EPISODE 16 – CLIENT-SIDE CREATIVITY
The secrets of how to be a successful client-side creative
Working as a creative team member or team leader for an in-house design team can be challenging. This episode looks at some of the insights I’ve learned over my 10+ years building and leading award winning client side creative teams.
EPISODE 17 – HIRING
What do you need to look for to hire better creatives?
Every team wants to hire the best people but what do you look for? How do you get better at it? What should you avoid? This episode walks you through some of the questions I’ve learned to ask, some of the things I’ve learned to look for and some of the tests I’ve developed to find the best people.
EPISODE 14 – PRESENTATIONS
Understanding your audience, the aftermath and keeping it sold
Episode 13 covered the things you need to do to create a powerful presentation and this episode will teach you how you can better understand the clients you are presenting to and what needs to happen after your presentation to keep your work sold.
EPISODE 15 – CREATIVITY
My conversation with Ferran Adria, the world’s greatest chef
Ferran Adria has been called the world’s greatest chef. He is certainly one of the most creative. This episode shares the insights on creativity, inspiration and more I learned from my visit to elBulli Taller and my conversation with Ferran Adria, the world’s greatest living chef.
EPISODE 12 – PRESENTATIONS
Selling, your presentation style and better storytelling
Great ideas only see the light of day if you can sell them to your clients. This episode will teach your the critical things you need to know to become a great presenter who can sell your work to any client through understanding what you are presenting, your presentations style and the power of storytelling.
EPISODE 13 – PRESENTATIONS
Building, setting up and giving a great presentation
Episode 12 covered the basics of becoming a great presenter and this episode continues the series by teaching you how to build better presentations with actionable tips, tricks and insights on setting up and giving great presentations.
EPISODE 10 – CREATIVITY
How to build a creative strategy
If you want to have great ideas then you need to base those ideas in a great strategy. This episode will look at ways to build a better and stronger creative strategy using the power of empathy and 8 question that will give you the answers you need to get started.
EPISODE 11 – TRENDS
Fashion, technology and shoes that may change everything
Trend spotting can be a powerful tool to help you find breakthrough ideas. This episode looks at the intersection of fashion and technology, and a trend in technology that could disrupt the entire fashion industry.
EPISODE 8 – YOUR CAREER
The lost art of the job interview
Most of the time you never get any feedback on why your last job interview didn’t go well and you didn’t get the job.This episode will help you learn common mistakes, how to be more prepared, sell your brand and get better results next time.
EPISODE 9 – DESIGN PORTFOLIOS
The biggest opportunities, secrets and mistakes
This episode will teach you the insights I’ve learned from creating my award winning portfolio site and reviewing thousand of other portfolios to learn the 5 things you should do and the 3 things you should never do in your portfolio.
EPISODE 6 – YOUR CAREER
The power of personal branding
EPISODE 7 – YOUR CAREER
Bringing your personal brand to life
Episode 6 helped you define your personal brand and this episode will help you start to build your personal brand ecosystem by understanding the secrets to bring it to life in your resume, business cards, social media and more.
EPISODE 4 – SOCIAL MEDIA
Potatoes and Power of Experiential Currency
Social media has turned everyone into little brands who are concerned about their image, voice and much more. This episode looks at the importance of using unique insights in your work and a look at the underlying currency that really drives social media.
EPISODE 5 – LISTENER QUESTIONS
Should designers code? Is platformification killing design?
This episode answers listener questions about should designers learn to code, making developers a bigger part of your creative process and talking about if digital platforms are killing design.
EPISODE 2 – LEADERSHIP
Obstacles and 7 steps to becoming a better leader
Companies are desperate for more creative leadership but few of the know how to coach people on becoming better leaders. This episode looks at the most common leadership obstacles you will have to overcome and the 7 steps to help you become a better leader.
EPISODE 3 – LEADERSHIP
Culture, beliefs and the power of ‘What inspires you?’
Team cultures are created either by default or by design. This episode will look at how to evaluate your team, the steps to create a strong culture and understand the power of asking ‘What inspires you?’.
Welcome to the crazy
This episode is an introduction from the host and award-winning Creative Director, Stephen Gates on his background, what inspired him to create this podcast and previews some of the topics that will be covered in the show.
EPISODE 1 – CREATIVITY
Lightbulbs are bullish*t
Most people believe the myth that ideas are lightbulbs where we get all the answers to the problem all at one. Nothing is further from the truth. This episode looks at insights and tips on how you can be more creative and get a better understanding of your creative process.
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