Normal is boring. Stupid is reckless.
Crazy changes the world.

Creative people have the opportunity to affect businesses in a way we haven’t seen since the Industrial Revolution. The Crazy One helps you learn how to weave together all of the methodologies, strategies, information, and tools into a comprehensive strategy for elevating the business impact of design within your company. The diverse episodes will give you actionable insights to help you be more creative, become a better leader, create more innovative work, build better relationships with your clients, grow a stronger career and more. Host and award-winning creative director Stephen Gates shares what he learned from leading global in-house and agency creative teams, building multiple Fortune 100 brands, and working with some the world’s most innovative companies like Apple, Google, and Adobe.

You can listen and subscribe now on Apple iTunes, Google Play Music, iHeartRadioPocket CastsStickerTuneIn and all other major podcast platforms.

Most popular episodes

Based on tens of thousands of listener downloads there are the 5 most popular episodes so far.


1:  Ep 1 Lightbulbs are bullish*t


5:  Ep 33 Design Thinking: Part 1 – Overview and Inspiration phase


3:  Ep 21 ‘Success is a choice’ from Adobe MAX 2016


4:  Ep 6 How to create your own personal brand


2:  Ep 27 The importance of happiness in creativity


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Listener reviews

“This is the Tony Robbins audio series for the design community. Subscribe now!”

“It’s so good! Keep ’em coming man!”
Clark Valberg CEO & Co-founder of InVision

“I’ve been in a creative rut these past few weeks and this podcast has been a beacon of light for me. Stephen’s point of view is brutally realistic but still comes off as inspiring. I am constantly sharing his ideas with coworkers and peers.”

“I cannot emphasize enough the impact it’s made on myself personally and professionally. I’ve turned many on to it technically NOT in the creative field… – my beau in the Oil industry as a consultant/engineer that cleans refineries, a PR colleague is now glued to the episodes about personal branding as she starts her own consultancy,my sister a lab technician in a hospital is starting to see herself differently after the “Success is a Choice” episode. I could go on… And as one who aspires to change the way Creatives work and are seen in society, this is one of my solid resources for inspiration as well as a constant barrage of ‘a-ha’s’!”


My essential apps, books, conferences and more!

Here are my favorite apps, books, sites, conferences, classes, people, podcasts and more that keep me inspired and finding new insights.


About Stephen Gates

Stephen is a 2nd generation Creative Director with 20+ years experience transforming agency and client-side teams to create award-winning global advertising campaigns, built multiple global Fortune 500 brands and created industry changing digital experiences.


He currently works as the Global Head of Design at Citi, where he leads multiple global design studios to creating global brand experiences across digital, advertising, branding and bank branches. His clients have included American Airlines, W Hotels, Disney, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many more. His work has received over 150 awards, his app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured his work in 9 keynotes, 4 TV commercials, in Apple Stores, on iTunes and more. Stephen also shares his insights on creativity and leadership through his podcast, blog and speaking engagements. He has been asked to teach at companies including IDEO, Apple, GE, Adobe and more. He has also been a guest lecturer at Yale, Parsons, Princeton and SVA as well as delivering large international keynotes alongside speakers like Apple co-founder Steve Wozniak, Nest founder Tony Faddel, Martha Stewart, CEO Tony Hsieh, designers Stefan Sagmeister and Karim Rashid.

Partner and advisor to some of the world’s most innovative companies.

His work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured his work in 9 keynotes, 4 TV commercials, in Apple Stores, on iTunes and in the Human Interface Guidelines. Stephen has been asked to work as a partner with brands like Apple, Google, IBM, 53, Adobe and others to create some of the first experiences for Apple Watch, iOS, Apple Passbook, Google Glass and more. He also regularly works as a beta tester and advisor on apps and products like IBM Watson, multiple releases of Adobe Creative Cloud, Astropad, Adobe XD (previously Project Comet) and many more.

Listen and subscribe on all major podcast platforms